Who better to get inspiration from, than Queen Content – leading teacher of the Digital Content Creation course? Sarah de Lange – known for her loud, contagious laugh – coaches research, branding and concepting at different creative schools like Academy Artemis and Willem de Kooning. She is operative at The Talent Institute as well, where she formed the DCC programme from its beginning and tricked digital-content-field-specialists to come in and teach. Sarah pleads for more and better connections between creatives and commercial companies. Two worlds that are still living apart too much, but when they do come together: fireworks can happen, she believes. Life motto and greatest aim for her students: embrace the shake (check out this TED talk). ‘Which means as much as embracing your limitations… You can develop so much creativity within them!’
So where can we find the greatest, state-of-the-art and engaging content according to Sarah?