Learn how to Growth Hack, Experience Design, Code or Create Content within nine Months.
If you apply and you fit the criteria we pay your tuition! FULL = FULL

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B. Startup School Amsterdam (BSSA) offers the young and un(der)employed the opportunity to take control over their own professional future. During a three-month training, students learn the essential skills they need to start working for a startup. Or potentially even start up a business for themselves.

Renowned training institutions like Hyper Island, NYCDA, Le Wagon, The Talent Institute and De Upstarter will educate the students.

BSSA is a collaboration of the Amsterdam Economic Board, Manpower Group, De Upstarter and B. Amsterdam.



You’ve seen the craze for learning code and the high demand for coders. But what exactly does a coder do? Coders create computer software, apps and websites. Construction workers 2.0, you could say. Your browser, OS, the apps on your phone, Facebook, and this website – they’re all made with code.

Growth Hacker?

Growth Hackers are leading the new way in which we approach marketing and product-driven growth. Growth Hackers are all about creative marketing, experiments, data, automation and engineering. Growth Hacking is a mix of hard skillsets and the right mindset. Growth Hackers are in high demand by employers but in low supply. This is a skill for the future!

Experience Designer?

The role of a designer is shifting. A product today is rarely just physical and consumers expectations are higher than ever. The challenge for designers is to design and deliver meaningful experiences, both online and offline. Experience Designers are focussed on making this happen by understanding then designing all aspects of the end-user’s interaction with the company, its services, and its products. In an increasingly competitive world they are vital to ensuring success for businesses and organisations.

Content Creator?

We tell stories from the moment we can speak. It is a natural way to express ourselves, to share what we experience and to connect with others. Storytelling is key for companies to connect with their audience and to channel their tone of voice. Companies need to stand out, they need to sell their product, their service or whatever beautiful thing they want to put into this world. In order to do this they need a voice, a clear and appealing message. They need content that connects and converts.


Full-Stack Web Development with JavaScript by NYCDA

At The New York Code + Design Academy, we believe anyone can and should learn to program. The future is built with creativity and code, and we teach aspiring developers how to compete in the exciting world of web development. The startups and tech giants dominating today’s marketplace are powered by many different languages and frameworks, but every web application has one language in common: JavaScript.

That’s why we designed this program as a master class to transform total beginners into JavaScript experts. In just 12 weeks, you’ll learn how to code for both the front and back end with one of the most consistently valuable languages on the web. The NYCDA difference is a curriculum and staff at the cutting edge of the tech industry, teaching the most in-demand languages in an engaging, interactive environment. Our instructors are working professionals currently active in the development community. They won’t just teach you how to code— you’ll also learn how to think, study, and problem solve like a professional web developer.

In this course, students will learn how to build their own fully functioning websites and apps with a variety of hands-on, intensive workshops. Our curriculum is geared toward career placement, and students receive career training throughout the program. In addition to technical training, NYCDA students can expect resume and portfolio guidance, interview preparation, and networking opportunities through guest lectures from entrepreneurs and developers.

Languages and frameworks:
  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • Node.js
  • Module Building
  • APIs
  • Bootstrap
  • LESS
  • Jade
  • React.js

Sublime Text, Git, Github, Heroku, the Terminal/Command Line, Canvas.

Graduation from The New York Code + Design Academy’s Full Stack Web Development program is only the beginning of your programming journey. After this course, you’ll have the tools, confidence, and knowledge you need to continue your technical education on your own. Our alumni have built multiplayer games, ecommerce sites, meetup applications, trip planners, and more! The possibilities are endless. What will you create?

What are my job opportunities after the program?
  • Entry level front end engineer
  • Entry level back end engineer
  • Junior software engineer
  • Project manager
  • Junior full stack developer
  • Students are also encouraged to pursue freelance development work, and several of our alumni have co-founded their own startups!
Do you want to SEE more about NYCDA?
watch video

Web Application Development by Le Wagon

Have you ever wondered what Airbnb, Twitter, GitHub and Square (a.o.) have in common, besides being unicorns? Well, they were all built using Ruby on Rails (RoR). Indeed, startups & tech companies looking to quickly and effectively bootstrap their web app know well that RoR is the best framework to start with.

This observation, as well as the growing and critical shortage of software developers, led to the creation of Le Wagon, with the aim to help young talents to become actors of this digital (r)evolution. Our hands-on program brings you the technical skills you need to develop your own MVP (Minimum Viable Product) or join a growing tech startup (as a developer, growth hacker, digital product manager,…).

To achieve this goal, our Full-Stack Coding Bootcamp consists of an intensive full-time training in web application development, given by a team composed of experienced developers and teaching assistants. In just 12 weeks, you’ll learn all the programming languages, methodologies and tools you need to be fully autonomous:

  • HTML5 & CSS3 (markup languages)
  • JavaScript (scripting language), jQuery & React.js (JavaScript libraries)
  • Bootstrap (mobile-first framework)
  • Advanced CSS techniques (flexbox, grid, animations,…)
  • UX/UI best practices
  • Ruby (programming language)
  • Ruby on Rails (web application framework)
  • SQL (structured query language for relational database management systems)
  • PostgreSQL (relational database management system)
  • APIs (application programming interfaces) & web services (Stripe, Mandrill,…)

Tools: your terminal, Sublime Text, git, GitHub, Sketch, Heroku, Amazon S3,…

Although our training is mostly technical, we confront our students with the startup/business world by regularly inviting tech entrepreneurs to come and share their experience, during an “Apero-Talk”, followed by questions & answers.

Disclaimer: You don’t have to be a mathematics genius to learn to code; it takes a lot of curiosity, perseverance and commitment.

Wanna get some objective alumni feedback? Check this out!

What are my job opportunities after the program?

Our alumni (when they’re not busy launching their own startup as CEO/CTO/(co-)founder) generally follow one of these paths:

  • Full-stack developer
  • Front-­end developer
  • Back-end developer
  • Growth hacker
  • Digital product manager
  • Innovation project manager
Do you want to SEE more about Le Wagon?
watch video

Experience Design by HYPER ISLAND

The role of a designer is shifting. A product today is rarely just physical and consumers expectations are higher than ever. The challenge for designers is to design and deliver meaningful experiences, both online and offline. The Experience Design course will develop your technical, creative and strategic skills as an experience designer to lead the change within this evolving industry.

The course is designed in response to the actual demand from the industry. There is currently a gap between what traditional schools teach and what a designer needs to know to build products, services and systems in the real world.

You will explore experience design and related fields such as service design and interaction design, understanding human behaviour, rigorous research, digital technologies and prototyping, project management, business acumen and how to build and lead an effective team.

What are my job opportunities after the program?

On completing this course you will be primed for entry level roles in areas such as:

  • UX Designer
  • Visual Designer
  • Interaction Designer
  • Service Designer
  • Experience Designer
Do you want to SEE more about Hyper Island?
watch video

Growth Hacking – Digital Marketing by THE TALENT INSTITUTE

The Internet is evolving at a fast pace and technology is changing our lives. Traditional marketers are skilled at understanding traditional products, but the internet has created a radical redefinition of the word product. For thousands of years a product has been a physical good, but now they are invisible bits and bytes in the form of software products. This requires a new type of marketeers. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

This new era of marketeers is called Growth Hacking. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metrics. Our growth hacking marketing course will train you to be a full-stack, self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Sessions are aimed to familiarize you with industry tools like Google Analytics, Adwords, and Mailchimp. You will get hands on experience with search engine optimization, conversion optimization, A/B testing and building landing pages.

At the end of our course you will be a true hacker ready to grow any business.

What are my job opportunities after the program?

After the program you will be one of the pioneers in the new marketing era. You will be able to start working as a:

  • Growth hacker
  • Digital marketeer
  • Product owner (manager)
  • Business development
  • Head of Growth
  • Community manager

Content Creation by De Upstarter

We tell stories from the moment we can speak. It is a natural way to express ourselves, to share what we experience and to connect with others. Storytelling is key for companies to connect with their audience and to channel their tone of voice. Companies need to stand out, they need to sell their product, their service or whatever beautiful thing they want to put into this world. In order to do this they need a voice, a clear and appealing message. They need content that connects and converts.

Even though storytelling is a natural human skill, there is an art to doing it so it grabs and holds attention, to make people 100% sold on it. Especially now, when we are over stimulated by information, you have to know how you can create valuable and outstanding content. You have to be so good they can not ignore you.

In this 12-week program you will learn how to write like a journalist -honest, objective, with a unique tone of voice- and how to think like a marketeer, knowing your audience, how to connect and turn prospects into buying customers. You will dive deep into content marketing, PR and copywriting and the basics of graphic design and video production. You will learn how to create content for and spread it through social media channels like facebook, twitter, instagram, youtube, snapchat, etc.

At the end of this course you will be a true storyteller. Ready to make any company stand out.

What are my job opportunities after the program?
  • Content manager
  • Content strategist
  • Information architect
  • Social media & PR manager
  • Content marketeer
  • Brand manager
  • Storyteller
  • Social media consultant


Experience Design, Full-Stack Web Development, Web Application Development courses:

  • Full-time course of 9 Months
  • Kick-off: 11 April 2016
Full Time School
3 Months
Traineeship at your startup for minimum wage
6 Months


Growth Hacking & Digital Marketing + Content Creation course:

  • Full-time course of 7 Months (earning €500 each internship Month)
  • Kick-off: 11 April 2016
Full Time School
1 Month
3-4 Days Internship + 1-2 Days School
2 Months
4 Months



Ready to take control over your own professional future? Your time is now! Please fill in the form on your right to apply.

Don’t worry, filling in the application form does not make you tied to us! Batch #3 of the BSSA will start in autumn 2016! The scouting team will provide you with more information about the specific application procedure, open houses and program by June 13th.

Any questions? Email Shawn at shawn@bssa.nu


  • Age between 18-26.
  • Minimum a (Dutch!) HBO/WO bachelor’s degree.
  • It is not allowed to be registered at the University at the same time as the BSSA program.
  • At least 3-6 Months “unemployed” or, if you have a (zero) working contract, max 20 hour per week.
  • Internships are eligible, because you don’t have a working contract!
  • Freelancers are more than welcome!
  • You must have a valid Dutch social security number.

*Please note, these criteria are being re-considered for the Third Batch. The criteria will be published by the 13th of June. The BSSA is allowed to change the criteria at all times.

Still believe you fit the program? What are you waiting for? Apply!


Every Thursday we present an Open House from 5PM till 6.30PM. We will give you all the information you need on the different courses you can enroll on. This is the chance where you can have your questions answered and where you can meet your future teachers (and fellow students) Please note: this event is mandatory for new students.

  • OPEN HOUSE June 13th - Dates will follow
  • KICK-OFFAutumn 2016 - Third BSSA Batch


martins mazonis +31 614457046-1

NYCDA: the journey from law graduate to coder

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I would like to give you an insight in my experiences as a BSSA-student following the Full-Stack Web Development course by NYCDA. Who am I? My name is Gijs and I’m a 22-year old law graduate from Amsterdam. With a background in law I suppose it’s safe to say that these last weeks were the start of something completely new and completely different to me, even though I have been interested in startups and web developments for quite some time now. With BSSA comes a great opportunity to get to know these worlds better.

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Are the programs taught in English or in Dutch?

All programs are fully taught in English.

Will I earn money during the program?

No. You should consider the time you spend with the BSSA as an investment in yourself.

What is the selection process?

Once you’ve applied, we’ll invite you to our Open House. Serval school will be there to inform you about the different courses (see important dates). After the Open House, we will send you an email about the next steps.

Can I only enroll if I’ve been fully unemployed for the last 3 months?

No. You can also enroll if you’ve been working less than 20 hours weekly. Or if you are doing a (fulltime) internship at the moment

Can I also apply with a foreign diploma?

No we are sorry. As this project is made possible in cooperation with Amsterdam Economic Board (government) we are very strict about this. You must graduated from a Dutch school institution (approved by government).

Where will the BSSA programs take place?

BSSA is located at B. Amsterdam, the biggest coworking space in Europe. Our address: Johan Huizingalaan 763A, 1066 VH Amsterdam. Check it out!


Do you have any questions or simply want to get in touch as an investor, teacher, startup, press or company fill in the form and we will get back in touch with you as soon as possible.

Are you a start-up that is already interested in one of our students? Please drop us a line.